In a world driven by aesthetics, it's easy to overlook the true essence of design. For me, design is not just about making things visually appealing; it's a problem-solving process that holds the potential to create a positive impact. With over 13 years of experience in various domains, I have come to believe in the power of design advocacy and education, and how it can shape our world.
 

Diverse Background and Holistic Learning:

My journey as a product designer has been anything but ordinary. From fashion to advertising, digital agencies to product design, I have traversed different industries, accumulating a wealth of experience. This cross-disciplinary curiosity has taken me on a perpetual quest for knowledge, exploring realms from art to psychology, philosophy to history, and science. This holistic approach to learning has enabled me to bring a unique perspective to my work.
 

Learning from the Best Minds and Sharing Knowledge:

I have been fortunate to work alongside some of the brightest minds in advertising, technology, and product. Their guidance and mentorship have fueled my growth and enriched my understanding of design principles. I have also had the opportunity to share my knowledge and experiences through university lectures and talks. Connecting with fellow creatives, startups, design educators, and product designers has been a constant source of inspiration for me.
 

Current Endeavours and Vision:

In my current role as a Design Manager at GoodWorker, India's largest blue-and-grey collar recruitment and learning platform, I am deeply involved in designing experiences that impact the lives of millions. This challenging and rewarding position allows me to contribute to the growth and well-being of blue-collar workers by leveraging next-gen technology.
Parallel to my work at GoodWorker, I am also building ThinkPlanty.com, a premium green gifting shopping experience. This entrepreneurial venture allows me to blend my passion for design with my love for nature, providing a platform that promotes a plant-based lifestyle and fosters wellness, decor, and urban gardening.
 

Thrive on Exciting, Substantial, and Creative Work:

Throughout my career, I have thrived on engaging with exciting, substantial, and creative projects. With a strong belief in the impact of design, I have embraced diverse roles that have allowed me to make a difference. For over 7 years, I have taken on the responsibility of shaping products and experiences, ensuring that they meet user needs and drive business success. As a startup hustler, I have experienced the thrill and challenges of building something from the ground up. My 5+ years as a design generalist have equipped me with a broad skill set, enabling me to tackle various design challenges. Additionally, my background in digital advertising has provided me with a unique perspective on user engagement and communication.
 

Design is not merely about aesthetics; it is a transformative process that can shape the way we interact with the world. With my diverse background, entrepreneurial mindset, and relentless pursuit of knowledge, I bring a unique perspective to product design. I am driven by a desire to create meaningful and impactful experiences that leave a lasting impression. Let's move towards a journey of innovation and collaboration, and together, let's make a difference through design.

 
 

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Currently Founder @ thinkplanty.com
2022-2023 Design Manager @ GoodWorker
2019-2020 Principal Experience Designer @ Airtel
2018-2019 Creative Director UX @ Cheil, Samsung
2016-2018 Founder @ Watchlyst App
2015-2018 Creative Director @ Avizva, USA
2015-2016 Design Director @ Toaster/Google
2011-2015 Associate CD @ Dentsu, Webchuntey
2010-2011 Designer @ CWG 2010, Delhi
2005-2009 Bachelor of Design @ NIFT, Delhi
 

My cross-disciplinary curiosity takes me from art to psychology to philosophy to history to science and back. Being “T-shaped” has led me to experience a variety of design fields and has become a way for my holistic learning.

 
 

🥷 Experience

As a creative professional with a deep-seated belief in the power of design, I have always been driven to explore and excel in diverse fields of design. Being more "T-shaped", I have had the opportunity to gain valuable experience across a wide range of design domains, systems, and ideologies. My curiosity and passion for cross-disciplinary exploration have further enabled me to approach design challenges with a holistic perspective, consistently broadening my knowledge and skill set.
 
Expanding my repertoire of design skills, is essential to creating innovative and effective design solutions. My passion for interdisciplinary exploration has also allowed me to bring fresh perspectives to my work, resulting in designs that are both thoughtful and impactful. Overall, my conviction in the power of design, coupled with my multidisciplinary expertise and constant drive for exploration, have made me a valuable asset to any design team. I am always eager to take on new challenges and push the boundaries of what is possible in the field of design.
 
Product Design
UX Research
Design Systems
Growth Design
Startups
Agile & Lean Processes
Design Thinking
Team Management
Figma
Advertising
Content Creation
D2C and B2B
Frontend Design
SaaS
 
 
 
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