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As a product designer, I've been involved in a wide array of projects encompassing product design, product strategy, UX, and startups. My portfolio reflects this diversity, highlighting recent work that I'm immensely proud of. With meticulous attention to detail and a dedication to user-centric design, I've created intuitive and visually captivating experiences spanning multiple sectors.
 
My portfolio encompasses everything from user-friendly mobile apps for consumers to web applications tailored for businesses. It's a testament to my deep comprehension of user requirements, the creation of smooth interactions, and the delivery of elegant design solutions. When you explore my portfolio, you'll see the seamless fusion of creativity and functionality, demonstrating how I breathe life into ideas through purposeful and influential product design.
 

Extensive Product Design Expertise:

With over a decade of diverse experience spanning tech, fashion, advertising, and digital industries, I've refined my problem-solving skills. My talent lies in deciphering complex challenges, translating hypotheses into testable designs, and delivering innovative solutions for impactful change.

Expertise in Full Product Development Cycle:

From inception to product delivery, I've been involved in the complete digital product lifecycle. My roles as a Design Manager at GoodWorker Technologies and Founder of Watchlyst illustrate my prowess in steering projects from concept to successful execution to manage product development's UX facet.

Proficiency in User Research and Ideation:

I'm a fervent advocate for user-centric design, well-versed in qualitative user research, testing, and interviews. This expertise enables me to extract valuable insights into user preferences, crafting intuitive, user-friendly experiences.

Extensive experience with Design Systems:

I possess extensive experience in Design Systems, including their creation, management, consultation, and advocacy across teams. I maintain rigorous quality standards and ensure alignment with design principles. My role involves guiding teams in adopting Design Systems, thus enhancing UX coherence and contributing to best practices.

 
 

Projects

https://www.notion.so/abhisheksaxena/Capstone-Hotjar-8fcd619ffb8a4ea0b8dcf442ff211898?pvs=4

GrowthX®: Hotjar | Capstone Project

In this intensive 8 week growth hacking bootcamp, for building the growth muscle, our team of 7 successfully completed the capstone challenge. Our task was to develop an annual growth strategy that doubles the revenue of the Hotjar brand. After a rigorous three-week sprint, this was our final submission.
 
 
https://www.notion.so/abhisheksaxena/GW-Design-System-c7071393fea446d3a41626a41174d6dc?pvs=4

GoodWorker: Design Guide, System and Tokens

Systems and processes I worked on as a design manager and a platform designer at GoodWorker, with the idea to bring coherence and consistency to the design work across the GW Worker and GW Employer apps.
 
 
https://www.notion.so/abhisheksaxena/ThinkPlanty-com-The-Brand-Product-Strategy-debdb4eda65b4edf9ffb0072a9846d39?pvs=4

Planty™ - The Brand, Product and Strategy

From inception to execution- An online boutique green gifting brand making plant adoption fun. Modern and compact garden solutions for first time plant parents and the ones with green thumb.
 
 
https://www.notion.so/abhisheksaxena/GrowthX-Case-Studies-4849631f71ee45049533c55bd315ab65?pvs=4

GrowthX™ case studies

My assignments in this 8-week, online product growth bootcamp based in India. Where we were taught frameworks of product and growth that drive compounding results.
 
 
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Airtel Thanks 2.0: Redesigning Airtel Thanks Program

The biggest and complex reward and tier program launch, to be presented in a simple understandable and refreshing way. The design decisions when there is so much to offer as services and a constant fight for every pixel.
 
 
https://www.notion.so/abhisheksaxena/Watchlyst-App-Idea-Product-Strategy-85600d5750534cdd8cd637b78559aa28?pvs=4

Watchlyst App

The first startup stint solving for the paradox of choice in the entertainment space. Resulting in an aggregator and a recommendation engine solving for “what’s worth watching”. Your favourite content be it TV, OTTs, Events or even Radio, if it’s worth it, it’s on Watchlyst.
 
 
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Excited to see more work?

Step further into my world of creativity and explore a vibrant collection of awesomeness! You'll find a delightful mix of illustrations, mind-blowing digital installations, dazzling advertising masterpieces, captivating content creations, and kickass campaigns—everything you can imagine and beyond! So buckle up and get ready for an exhilarating journey through my artistic universe! 🚀✨
 
 
 

More Projects

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Watchlyst CMS V2

How we made a complex content management system, from database design to crawling hundreds of sources, filtering logic and content creation, mapping and publishing and a community of writers.
 
 
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Airtel: Growth Playbook

Conceptualising Plug’n’Play concepts and ideas for engagement, and metric bound DAUs and MAUs. Adding a layer of gamification to reward users with gifts, offers and coupons for engagement and referrals.
 
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GoodWorker: Jobs Classifieds App

Metric bound optimisation of the jobs platform through iterative process backed by research. Simplifying user onboarding, job listing, job landing and job applying with engagement plug-ins.
 
 
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Airtel: Feature Phone App

Designing a feature phone app for a D-Pad phone for a tier 3 city audience not only challenging but brought us back to the era of feature phones and made us question every smart UX rules.
 
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GoodWorker: Employer portal WebApp

A systematic approach to create a scalable smart portal of employers to post jobs, filter applications, schedule interviews and shortlist candidates, the journey from 0 to 1, onboarding employers and monetising the platform.
 
 
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EBMS Portal

A Self-serving, one-stop shop for members to access plan benefits, eligibility, claims & enrolment. An exhaustive single point to navigate through all healthcare needs
 
 
 
 
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