Over the years, The Brand Equity Agency Reckoner has become one of the definitive guides to the best agencies and talent in the industry. ET lists the findings of the ninth edition of The Brand Equity Agency Reckoner, IMRB International survey.
Here is a look at India's best digital agencies for the year 2011.
1) Webchutney
Top management:
Sidharth Rao - CEO
Sudesh Samaria - NCD & Cofounder
Rahul Nanda - COO
Nishi Kant - ECD
Tarana Mehta - VP
Saket Vaidya - VP
Accounts Won (2011): Mastercard, Bajaj Auto, Titan, Marico, Airtel, Suzlon
Best Work (2011): Biwi Ho Toh Aisi for Bharat Matrimony - A simple yet engaging concept for bachelors in search of soul mates, offering a selection of "virtual wives" and what marriage really feels like!
Amar Prem (Responsible Traveler) for Makemytrip - An interactive online platform for young lovers to profess undying love by doodling on virtual historic monuments, while sparing the real ones.
‘I Recycle My Phone for Nokia’ - Promising an afterlife to your old dead phones with 100% recyclable parts
2) Hungama
1000 Employees in Delhi, Mumbai, Bengaluru, Chennai, Kolkata & Dubai
Top management:
Neeraj Roy- MD& CEO
Siddhartha Roy - COO
Carlton D'Silva- CCO
Accounts won (2011): LG Electronics, Mahindra (4 wheelers and 2 wheelers). Hindustan Motors, Airtel, Mahindra Lifespaces, SBI Mutual Fund, Vision Asia, Absolut, Britannia Timex, Yum Restaurants India.
Best Work (2011): Digital campaign to launch Mahindra XUV 500, LG Optimus Superhero
2011's Most Challenging Assignment: The Mahindra XUV 500 launch
3) iContract
25 Employees in Mumbai, Delhi & Bengaluru
Top management:
Ravi Deshpande - CH & NCD
Umesh Shrikhande - CEO
Kumar Subramaniam- EVP Mumbai
Prashant Mathur - EVP Delhi
Anitha Krishnan - Senior VP - Bengaluru
Erick Rustomji - Senior Web Strategist, Mumbai
Accounts won (2011): Del Monte,Tara Jewels, Portico,
Best Work (2011): Asian Paints - Royale: The Wall Takes it All
2011's Most Challenging Assignment: Cadbury Celebrations Diwali 2011
4) Tribal DDB
413 Employees in Mumbai, Delhi & Bengaluru
Top management:
Venkat Mallik - President
Anand Karir- Creative Director
Saugata Bagchi - VP
Accounts won (2011): McDonalds, Emirates, Star TV, Gulf Oil, Bajaj Allianz, UNICEF, Becton Dickinson
Best Work (2011): Star TV - James Bond, McDonalds' McSpicy Launch, Idea Cellular - Roadies
2011's Most Challenging Assignment: McDonald's McSpicy Launch and Idea Cellular -Roadies
5) Ignitee
80 Employees in Mumbai,Chennai & Gurgaon
Top management:
Atul Hegde- CEO
Ashok Karnik- ECD
Jagadesh Babu- CFO
R. Sreekant- GM
Vikram Gupta- GM
Sangram Dasgupta- GM
Radhika Mittal- Associate Creative Director
Nanda Kishore - Head-Media
Accounts won (2011): Maruti Suzuki, Standard Chartered Bank, Godfrey Phillips, Oriflame, Samsonite, Lokmat
Best Work (2011): Samsonite-Harsha Bhogle video blog series, Standard Chartered-India Food Explorer, Maruti- the new Swift launch
2011's Most Challenging Assignment: Consolidation of the entire Maruti Suzuki digital account
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