How is Hotjar Currently Perceived:
Tactical user analytics tool to help improve user experience
- Focused on understanding the user and receiving feedback data
- Does not talk about a direct impact on bottom line
Hotjar’s Positioning base: their Audience, their Vision (to put people at the center of every product), and their Purpose (to inspire change through empathy).
Hotjar’s current pitch:
Hotjar is a product experience insights tool that gives you behavior analytics and feedback data to help you empathize with and understand your customers.
