Identifying Potential Accelerators, Incubators and VCs in India
Research and identify India-based accelerators, incubators at education institutes, and VCs that align with Hotjar's goals, values, and target market (E-Commerce, Digital Agencies/Companies, Transport, Tech, SaaS, Retails Fin Sector) that also have a track record of supporting early-stage startups and promoting innovation in the education and technology sectors.
Accelerator Programs
Target List with Key Decision Makers
Why These? The reason for selecting these Accelerators/VCs is that their portfolio companies belongs to the target market of Hotjar.
Accelerator | URL | Key Decision Maker | Designation | Linkedin Id |
Blume Ventures | Adithya Santhosh | CoS | ||
Kalaari Capital | Vani Kola | MD | ||
GSF Accelerators | Rajesh Sawhney | Founder and CEO | ||
Venkatesh Peddi | MD & Partner | |||
Indian Angel Network | Padmaja Ruparel | Co founder |
Campaign
Campaign for Early-Stage VCs and Accelerators
- Segmentation type of the user: Early-stage VC Partners, Accelerator Program Managers, and Decision-makers
- Goal of the campaign: To persuade early-stage VCs and accelerators to recommend Hotjar to their portfolio companies, and offer it as part of their resources to startups.
- Pitch/Content: Emphasize how Hotjar can give startups in their portfolio a competitive edge by helping them understand and improve their users' experience, leading to potential revenue growth. Stress on the point that this can increase the startups' chances of success, which in turn, enhances the VC or accelerator's reputation and success rate.
- Offer:
- Start-up Plan ($20/mo) Subscription - 6 months
- 50% credits/discount on any paid plan for the next One year.
- Frequency and Timing: Outreach can be timed around the beginning of a new investment cycle or cohort, with a follow-up every two weeks until a response is received.
- Success Metrics: Conversion rate of VCs and accelerators agreeing to recommend Hotjar to their startups, and subsequent usage and conversion rates of the startups within their portfolios or programs.
Institutions in India for Campaign
Target Segment that is running Incubators Programs - Almost every top engineering, business and design school has incubators or special startup-focused courses.
Engineering | Top 150 | Undergrad |
Business | Top 100 | Postgrad |
Business | Top 50 | Undergrad |
Commerce | Top 30 | Undergrad |
Design (NIFT) | Top 30 | Undergrad |
Design | Top 30 | Postgrad |
Target List with Key Decision Makers
Incubator | Institute | URL | Key Decision Maker | Designation | Linkedin Id |
CIIE-IIMA ( Centre for Innovation Incubation And Entrepreneurship - IIM Ahmedabad) | IIMA faculty, Alumni | Kunal Upadhyay | Co Founder | ||
iCreate | Avinash Punekar | CEO | |||
Amity Innovation Incubator | Amity | Ojasvi Babber | CEO | ||
SINE (Society for Innovation & Entrepreneurship) | IIT Bombay | Poyni Bhatt | CEO | ||
DLabs | ISB | Siddharth Shekhar Singh | Director |
Campaign
Campaign for Incubators in Educational Institutes
- Segmentation type of the user: Educational Institute Administrators, Professors, and Incubator Managers
- Goal of the campaign: To encourage educational incubators to integrate Hotjar into their teaching resources and offer it to student startups.
- Pitch/Content: Highlight how Hotjar can serve as a practical learning tool for students, while simultaneously equipping student startups with valuable insights to improve their websites and digital products. Focus on how understanding user behavior can impact the startup's bottom line, increasing its chances of success.
- Offer:
- Start-up Plan ($20/mo) Subscription - 6 months
- 50% credits/discount on any paid plan for the next two years
- Frequency and Timing: Initial outreach could be timed around the beginning of a new semester/term, with follow-ups every two weeks until a response is received.
- Success Metrics: Conversion rate of educational incubators adopting Hotjar for their students and startups, and the usage and conversion rates among those students and startups.
