What is Discover and Assist

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Discover
Discover is AI-generated insights generated from heatmaps and screen recordings, saving the users time and helping them take faster decisions about their user journeys.
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Assist
Assist is Hotjar’s GPT-powered support to help users to get any product related query answered. It will allow users to get real-time access to support FAQs, tutorials and how-to videos to solve common product usage problems.

Growth Goals

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Acquisition: Acquire new users for Hotjar. We can run campaigns/ads, optimize more keywords for organic around these features
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Engagement: To increase engagement of users and move them from casual to core to power
 
 
 
 
 
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Monetization: Based on our user calls, 10 % enterprise users will upgrade and pay extra for these features.
This feature will give additional value to people who cannot make sense of heatmap/recording data themselves. They can decide to become a paid user because of this feature (thus improving free to paid ratio)
 

How do users achieve these functionalities as of now

Feature
Current Alternative
Discover: HeatMap
No alternative.
Discover: Recording
No alternative.
Assist: Support
Email/Form Submission
Assist: Help (FAQ)
Manually search, google search > reach to relevant FAQ go to help on Hotjar→ search for the question
 
 
 

⬅︎ Product Hook: Main Section

 

How these features work? ➡︎

 
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