Tools To Be Used
Tool Type | Tool Name | Monthly Price (Billed Annually) | No Of users | Total Price | Remarks |
CRM and Marketing Automation | Hubspot | $1600 for 5 and $5000 for 10 persons | 9 | 5000*12* 50% = $30,000 | HubSpot is Global Partner of Hotjar. Discount expected 50% |
Conversion Tracking | GA | Free tool with charges on upgrades | 9 | Nil | |
Conversion Tracking | Hotjar | Internal tool | 9 | Nil | |
Linked Sales Navigator | $135 | 7 (only for Sales Associates) | $135 *7 * 12= $11,340 | ||
Lusha | Database | $612 | 3 (only for Sr Sales Associates) | $612 * 12* 3 = $22,032 | |
Total Budget required for tools | $63,372 |
Email Structure and Content
Email Content
Email Number 1 - Awareness
Subject: Open a window into what your customers see with Hotjar
Hello Tania,
My name is Sourabh and I work for Hotjar - a tool that helps you see how users interact with your website and offers unique insights into your customer’s journey
If you’ve been puzzled why do users drop off from your website? Do you wish you had a better understanding of user interactions? Hotjar is the solution you’ve been waiting for.
Ready to lift the curtain on your user interactions?
Ready to begin? (Button- Start your Free Trial)
Let's chat! (Button- Book a Meeting)
Best
Sourabh Patil
Email 2 - Value Proposition
Subject: Wave Goodbye to User Experience Mysteries!
Hi Tania,
Remember us from your recent encounter with Hotjar? We’re back with more exciting news on how Hotjar can transform your user experience.
Think of Hotjar as your users' narrator, telling the story of their journey through your website. Our heatmaps and user recordings bring this story to life, revealing the plot twists of user drop-offs and the triumphs of engagement.
Whether you're a VP seeking ways to improve product engagement, a Product Manager looking for optimization strategies, or a Marketer desiring actionable insights, Hotjar is your faithful sidekick.
Eager to begin your adventure with Hotjar?
Schedule your Demo (Button- Book a Demo)
Learn how it works (Button) Start your Free Trial
Best,
Gayatri Dave
Email 3: Case Study / Success Story
Subject: See how ICICI Bank improved onboarding using Hotjar!
Hi Vishal,
We’ve shown you the amazing abilities that come with using Hotjar, but nothing speaks louder than real-life success.
”We were seeing large drops in users in our onboarding steps, after using Hotjar we were able ”
fix our process and drastically reduce the drops” - Abhinav Shah, Product Manager, ICICI Bank
<Here> is the full success story from ICICI Bank
Imagine what Hotjar could do for your onboarding process or any other user experience challenge you're facing!
Ready to follow in ICICI Bank's footsteps and make your mark?
Start your Free Trial (Button- Start your free trial)
Want to learn more? (Button- Schedule a demo)
Best,
Riya Patil
Mockup for emails
