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Step 2: Getting Ready

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AHA Moment
  • The current onboarding process does not have any AHA moment for users to experience
  • Hotjar Demo Site is a potential early AHA moment, but currently, the discoverability is low
  • Increasing this discoverability will increase the chances of providing a mini AHA moment

Activation Metrics

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Adding their website URL during the onboarding process
Reason: This step is the first-ever indication to understand that user wants to start using the product actively for a particular website. This is the first indication of commitment.
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10 sessions watched or 1 survey created in 3 days
Reason: Watching sessions or creating survey is the first actionable that user does to understand how Hotjar would begin to help them better.
 
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Installation of code in the next 3 days
Reason: User adding the Hotjar code in their website codebase will enable the user to use Hotjar on their product. Doing this will show the user the value that Hotjar adds to understanding their users and therefore indicates the value of the product
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Inviting a team member within the first 15 days
Reason: The user inviting their team members/colleagues to try HotJar is as good as a referral. This shows the user appreciates the core value proposition of Hotjar and wants others to experience it as well.
 
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Integrating Hotjar with Google Analytics or related tools
Reason: When the user integrates Hotjar with Google Analytics, that indicates a long-term commitment towards the combination and Hotjar in particular. This indicates the value of Hotjar for the user.
 
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Configuring another sub-product within the first 15 days
Reason: The user subscribing to other sub-products within the first 15 days indicates that the user is appreciating the value Hotjar as a suite is adding and wants to try the offers of the suite to get the most out of it.

Onboarding Metrics

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Understanding the efficiency of the Visit → Sign-up → Installation Journey:
  • No. of visitors who started the sign-up process
  • No. of visitors completing the sign-up process
  • No. of sign-ups that install the code
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Ease of Sign-up Process:
  • Average time required for users to complete the sign-up process
  • Screen loading time
  • Number of users dropping off at every screen
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Understanding the active user base
  • MAU / Total Users
  • Users onboarding to sub-products
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Freemium to Paid Conversation TAT.
  • Time required for users to convert from Free/Trial to Paid plan.
  • No. of users who upgraded to a paid plan during the trial, at the end, post 5 days and so on.
 
 
 
 
 

⬅︎ Step 1: Pre-work

 

Step 3: Deploy ➡︎

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