Ugaoo is India’s largest and most trusted online plant nursery that specialises in all your gardening needs. The Ugaoo online nursery not only sells premium quality exotic indoor plants, outdoor plants, flowering plants, and succulents to name a few, but also specialises in organic vegetable, herb, and flower seeds. Ugaoo provides premium, trendy planters, best in class soil and fertilisers, and all the gardening tools a home gardener can need.
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Elevator Pitch
Ugaoo is a one-stop shop for all things plants. Helping and supporting your love of gardening.
Value Proposition 📍
Ugaoo is India’s largest and most trusted online plant nursery that specialises in all your gardening needs.
Supporting Metrics like revenue/users 💰
The plant and home gardening industry is estimated to grow at a CAGR of 50% and reach a market size of $4 Billion by 2025 in India.
The global lawn and garden consumables market was valued at $16.8 Bn in 2020 and is projected to reach $26.3 Bn by 2030, growing at a CAGR of 4.5%
According to the startup, it has seen 120% year-on-year growth since its inception.
Average Instagram Engagement
Traffic and Visitor Engagement
Website Traffic by Country and Device
Traffic Share by Device
Website Traffic Journey
Organic and Paid Website Traffic
Marketing Channel Distribution
ECom Maturity Score
Competition
Define ICPs
Assess time spent/ spending pattern
Select with ICP framework
Insights/Painpoints
ICP 1
ICP 2
ICP 3
ICP Name
Muskaan
Megha
Nihal
Age
16-22 years
28-35 years
20-28 years
Type
amateur enthusiast
hobbyist
first time plant parent
Goals
Get Instagram Worthy Plants to get likes, #PlantsofInstagram
Get Airpurifying or Indoor Plants for Home Decor
Wants to protect the plant he received as gift, away from home
Income levels
Dependent on Parents
>80k/Month
>140k/Month
Gender
Female
Female
Male
Location
Tier 1 cities in India. Eg: Mumbai, New Delhi, Bengaluru and Chennai.
Tier 2 cities in India. Eg: Indore, Meerut, Nagpur, Chandigarh, Noida
Tier 1 cities in India. Eg: Mumbai, New Delhi, Bengaluru and Chennai.
Companies
College Going
Human Resource, Banking, IT, School, University
New Age Startups, Technology-Driven Companies, Banking, Consulting, Entrepreneurs.
Marital Status
Unmarried
Married
Unmarried
Where do they spend time?
Social media, OTT platforms, Shopping, Leisure events like Grubfest
Social media, Shopping, Home, Socialising locally
Social media, OTT platforms, Gymming Leisure events like Standups
Pain points
Have killed many plants, Likes to gift, wants to create that boho look for the study table but can’t take care of the plants
Can’t travel to local nurseries on weekdays, plus never gets exotic variety of plants for that pinterest look
Don’t have time or patience to take care of plants, first time plant parent
Current solution
Online Competitors
Local Nurseries, or Online Competitors, Amazon
Never Explored, Will google Search
Adoption Curve
Frequency of Use
Willingness to Pay
TAM
Ease of Distribution
Muskaan
High
High
High
High
High
Megha
Medium
High
High
Medium
High
Nihal
High
Low
Low
High
Low
Audience Distribution
Top Audience Interests
Define Channels - Selection Framework
Paid Ads - CAC:LTV ratio
Referrals
Organic/SEO
Product Integration
Cost
Flexibility
Effort
Lead Time
Scale
Paid Ads
Medium
Low
Medium
Low
High
Referrals
Medium
High
High
Medium
High
SEO
Low
Low
High
High
Medium
Product Integration
Medium
Low
High
High
High
👉 Organic/SEO
Top Keywords (Ideas)
Top Keywords (Suggestions)
Prioritisation Framework
Search Query
Search Volume
Effort/Competition
Time
Organic CTR
Use Case
Indoor Plants Shop
100-1K
Medium
Medium
High
Green plants for indoors
1K-10K
High
Slow
Medium
Low Maintenance Indoor Plants
100-1K
High
Slow
High
Air Plants for Sale
1K-10K
High
Slow
High
How to make perfume
1K-10K
Low
Quick
Medium
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Your Brand
Ugaoo Nursery
100-1K
Medium
Medium
Low
Ugaoo Plants
10-100
Low
Quick
Low
Ugaoo Coupon
100-1K
Medium
Medium
High
Ugaoo Plants Online
100-1K
Medium
Medium
Low
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Your Competitor
Which is better Ugaoo or NurseryLive
10-100
Low
Quick
Medium
Nurserylive free plants
1K-10K
High
Slow
Medium
Nurserylive Contact Number
100-1K
Medium
Medium
Medium
Nursery live review
100-1K
Medium
Medium
Medium
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Case Topic
Best online Plant nursery
100-1K
Medium
Medium
High
Bamboo Plants for Sale
100-1K
Medium
Medium
High
Cheap Plants Online
1K-10K
High
Slow
High
Cheapest Plants Online
1K-10K
High
Slow
High
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Action Points
Create content for high impact search queries
Tweaking Sitemap
linking RD to page
Content loop strategy for hashtags like #ugaoo, #plant101, #unbox, #plants
👉 Referrals
Current Referral Program
Step 1 → Define the brag worthy thing for your product?
👉🏼
Every plant parent needs served
Your gardening needs served
Quality exotic plants
Plant care 101
Step 2 → Define the platform currency for your product
👉🏼
Credits and Cashbacks
Step 3 → Who and When do you ask for a referral?
👉🏼
Credits with every purchase
Other action oriented ways to earn more Credits/Coins
Extra discount coupon auto added if total cart amount exceeds a X price
Receiving the delivery with goodies | 4-5 star rating
Sending plants as gifts with a personalised note on time | 4-5 star rating
Step 4 → How will the user discover the referral programme?
👉🏼
Personalised Whatsapp message, App notification, A feature on the homepage post experiencing a happy flow
Step 5 → How will referees share the referral code/link?
👉🏼
Social Media DMs, Insta Stories
Step 6 → What will the invite look like to a non-user?
👉🏼
Yoohoo! I just became a proud plant parent, introducing my little goofy. I know you have been wanting too, so here’s 20% off coupon, get yours today. 👉 uga.oo/plantparent
Step 7 → How do you increase the average referrals per customer?
👉🏼
Earn more Credits/Coins with every referral conversion
