Within the Conversion Rate Optimization industry, there are qualitative and quantitative tools that help with understanding and improving user flows to improve conversion.
Quantitative Analytics tools focus only on numbers like the number of visitors on the site, conversion ratio, CTR increase and so on, whereas Qualitative tools focus on user behavior, reasons for churn, user feedback and so on.
Hotjar is a product insights tool, which primarily focuses on helping product managers understand their user’s behavior on their products and help them streamline their user journeys. It is a qualitative user analytics tool. The problem areas that it solves are:
- See how their users behave on the site
- Understand reasons for churn
- Get real-time feedback from the users
- Increase customer satisfaction and improve revenue
Hotjar competes with both quantitative analytics tools and other qualitative analytics tools. Details of pricing for its major(based on user insights) competitors are:
Title
Flexibility to Use
Feature Richness
Pricing
Core User
Price Range (Monthly)
Views Per Day/Month
Qualitative/Quantitative
Low
Startups, SMB, Enterprise
$20 - $14,000
Page Hits. Charged only for Cloud storage
Quantitative
Pricing for all tools have been taken from their website pricing pages. Hotjar custom plan pricing has come in from demo calls and there is a possibility to get a discount for users who use a high amount of sessions.
Conclusion:
- Pricing of Hotjar is higher from other competitors in the market
- Hotjar’s pricing is based on daily sessions per month instead of monthly views as the other competitors
- Hotjar offers the highest number of sessions that can be tracked by users as compared to any other paid tools in the market
- Microsoft Clarity is an exception in the above table where the tool is being offered for free for all tiers of sessions and analytics. Microsoft has launched the tool to gather data for Microsoft’s Machine learning tools and hence it is free
- Hotjar excels in terms of quality of analytics, UI and the difference in the page load speed once installed
