Elevator Pitch for SMB 1:
Are you a small or medium-sized business looking to improve your website?
You need to check out Hotjar. Their robust analytics and feedback platform has features like heatmaps, visitor recordings, surveys, and funnel analysis, giving you the insights you need to make data-driven decisions about how to improve your user experience and increase conversions. It is super easy to use and won't break the bank.
Try it today for Free. Sign-up now.
Elevator Pitch for SMB 2:
Are you looking to improve your user experience?
Meet Hotjar! It's an all-in-one analytics and feedback platform that can help you understand how users are interacting with your product. With features like heatmaps, visitor recordings, surveys, and funnel analysis, Hotjar gives you the data you need to optimize your user experience and increase conversions. It is easy to use, so you can focus on building your business instead of wrestling with complex analytics tools.
Give Hotjar a try! Sign-up today.
Elevator Pitch for Enterprises:
High-impact digital experience and improved bottom line!
Hotjar is a powerful analytics and feedback platform designed to help enterprises optimize their website and products. With features like heatmaps, visitor recordings, surveys, and funnel analysis, Hotjar provides deep insights into user behavior, allowing you to make data-driven decisions about how to improve your user experience and drive growth. Hotjar is scalable, and customizable, making it easy to integrate with your existing technology stack and workflow. Hotjar is GDPR & CCPA compliant, and provides user management, and role-based access control, ensuring that your data is secure and accessible to the right people.
Try Hotjar’s Scale plan today!
Particulars | BCP: The Buzzing Startup | ✅BCP: The Humble SMB | ✅BCP: The Bubbling MSME | ✅BCP: The Roaring Enterprise |
Number of Employees | 11-50 employees | Upto 250 employees | 251-500 employees | 500+ employees |
Turnover (in $) | Upto $1mn | Upto $3.65 mn | Upto $6.07mn | $6.07mn+ |
Investment (In $) | $120K | Upto $1.12mn | Upto 2.43mn | $2.43mn+ |
Scope of growth | Very high | High | High | Medium |
Appetite to pay | Medium | High | High | Very High |
Willingness to pay | Medium | High | High | High |
Product Buying Cycle | 10 days | 15-30 days | 30-45 days | 60-90 days |
Decision Maker | Founders/Co-founders
Product Marketing Manager | Head of Marketing | Head of Marketing
Head of Growth | Head of Marketing
Head of Product
Head of Growth |
User | Product Manager, Product Marketing Manage | Product Manager, Product Marketer, Growth Manager | Product Marketer, Growth Manager, Product Manager, Product Designer | Product Designer, Product Manager, Growth Product Manager, Growth Marketer, Product Marketer |
Decision Criteria | Budget
Ability to impact outcome
Ease of implementation and use
Stakeholder buy in
| Budget
Ease of Implementation and Use
Meeting Compliance requirements,
Impact outcome
Stakeholder buy in | Budget
Ease of Implementation and use
Meeting Compliance Requirements
Ability to integrate with the other related products
Stakeholder buy-in | Budget
Ease of Implementation and Use
Meeting Compliance requirements
Impact on outcome
Ability to integrate with the other related products
Stakeholder buy in |
Adoption curve | Low | Medium | Medium | High |
Preferred Plans | Observe, Ask, Engage: Basic | Observe, Ask, Engage: Plus | Observe, Ask, Engage: Business | Observe, Ask, Engage: Scale |
Number of users | 1 | 1-3 | 3-5 | 5-10 |
Decision Blocker | Senior Product Manager | Finance Managers, Product Managers/Head of Product | Head of Product, Head of IT, Head of Finance | |
Current Challenges | 1. Google Analytics does not provide details of the pain points of the user while using the product
2. User surveys are limiting and do not provide real-time data to understand user behavior to build the product and introduce new features | 1. The inbound traffic funnel is set up, however, there is no data to identify user experience and reasons for drop off
2. There are limited budgets and increased pressure to increase conversions.
3. High secondary and low primary research on user feedback for new features | 1. The inbound traffic funnel is set up, however, there is no data to identify user experience and reasons for drop off
2. High secondary and low primary research on user feedback for new features
3. At this scale, 1:1 connects with users are not possible and it is getting difficult to understand what’s the limiting factor | 1. Multiple tools for analytics and yet no qualitative feedback on product usage
2. Need a product that can tie in all insights for user reviews and feedback.
3. Need a tool that integrates with other products in the tech stack.
4. Need a secure and legally compliant tool |
Current Ecosystem of tools | Communication tools like Google Meet
Task tools like Asana or Trello,
E-commerce tools like Shopify or WooCommerce
Social media ad tools like Google Ads, Meta/LinkedIn ads, Analytics tools like Google Analytics, Clarity, Heap
| Communication tools like Google Meet, Slack
Task tools like Asana or Trello,
E-commerce tools like Shopify or WooCommerce
Social media ad tools like Google Ads, Meta/LinkedIn ads, Analytics tools like Google Analytics, Clarity, Heap
Marketing Automation tools like MailModo | Communication tools like Google Meet, Slack
Task tools like Asana or Trello,
E-commerce tools like Shopify or WooCommerce
Social media ad tools like Google Ads, Meta/LinkedIn ads, Analytics tools like Google Analytics, Clarity, Heap
HRMS tools like DarwinBox
Marketing Automation tools like MailChimp | Communication tools: MS Teams
CRM and Marketing automation tools like Hubspot or Zoho
Cloud Storage tools like Onedrive
Accounting tool like Tally or Quickbooks
Ecommerce platforms like Shopify
Digital ads and firewall tools
HRMS tools like Workday |
TAM(in $) | $1.19bn | $91.2mn | $8bn | |
SAM(in $) | $359.1mn | $27.36mn | $2.4bn | |
SOM(in $) | $71.82mn | ~$5.4mn | $0.48bn |
