Elevator Pitch for Product Managers
Wanting to build for your customers, but your data not telling you what they want?
Meet Hotjar! The qualitative analytics tool.
Hotjar is a user analytics tool. It helps product managers spot problems with their customer experience and prioritize changes that matter. It helps you with visual insights and real-time feedback to help you take data backed decisions for your user journeys. Hotjar’s dashboard provides insights for the entire product team, allowing you to gain alignment quickly implement changes fast.
Sign up today, to build a customer centric product.
Elevator Pitch for Product Marketers
Convert more, test less!
What separates the top 1% highest converting landing pages from the rest? Their user experience! Hotjar helps marketing teams learn, in real-time, how their users interact with their landing pages, which areas drive the maximum attention and which user journeys lead to maximum conversion.
Confidently build your digital experience and reduce bounce rates with Hotjar. Sign up today!
Elevator Pitch for Growth Managers
Have a great campaign idea, but struggling to get buy in? Are your quantitative insights missing user insights?
Get real-time visual insights from Hotjar!
Hotjar provides you with qualitative data about user journeys to understand their reasons for drop off, attention hot spots, and ability to interact with users along their journey, along with quantitative data, to help you build your next campaign with confidence.
Sign up today, to launch a successful campaign.
Particulars | ICP 1 : Product Managers (User) | ICP 2: Product Marketer (User) | ICP 3: Growth Manager (User) | ICP 4: Product Designer |
Job Title | Product Manager | Product Marketer/Digital Marketer/Performance Marketer | Growth Manager/Senior Growth Manager/Growth Head | UI/UX Designer, Web Designer |
Age | 25-30 | 25-35 | 25-35 | 24-30 |
Location | Tier 1 City | Tier 2 City | Tier 1 City | Tier 1 City |
Annual Income | 20-25L | 20-25L | 20-25L | |
Company Type | SMB | Startups | MSME/Enterprises | MSME/Enterprise |
Tech Savviness | High | High | High | High |
Risk Appetite | High | High | High | High |
Where do they spend their time? | PM tools: Asana, Jira, Trello
Collaboration tools: Slack, MS teams, GSuite
Analytics platforms: Google Analytics, Mixpanel
Social Media: LinkedIn, Twitter, Reddit
Feedback tools: SurveyMonkey, Typeform
Online communities: GrowthX, The Product Folks, NextLeap. WIP
Offline channels: Community events, conferences, mixers.
Personal time: Social media, amazon, swiggy/zomato, myntra etc. | Marketing automation and CRM tools: Marketo, Hubspot, Salesforce, MailChimp, MailModo
Collaboration tools: Slack, MS teams, GSuite
Content Management Systems: Drupal, Wordpress
Advertising platforms: Google Ads, LinkedIn Ads, Facebook Ads
Online communities: GrowthX, Demand Curve, WTS
Offline channels: Community events, mixers
Personal Time: Social media, amazon, swiggy/zomato, myntra etc. | Analytics platforms: Google Analytics, Amplitude, Mixpanel
A/B testing tools: VWO, Optimizely
CRO tools: Hotjar, CrazyEgg
SEO Tools: SEMRush, Moz
Paid Acquisition platforms: Google Ads, LinkedIn Ads, Facebook Ads
Referral/viral marketing tools: Viral Loops, Referral Candy
Personal Time: Social media, amazon, swiggy/zomato, myntra etc. | Design Tools: Sketch, Figma, Invision, Axure
Wireframing and Diagraming: Balsamiq, Lucidchart, Omnigraffle
User Research and Testing: Hotjar, Survey Monkey
Collaboration and Communication Tools: Slack, Miro, MS Teams
Analytics and Data visualization: Google Analytics, Tableau,
Version Contol: Github, Zeplin
Personal Time:
Instagram, Pinterest, Adobe Lightroom, Swiggy/Zomato, Netflix/Amazon Prime, |
Key responsibilities | 1. Identifying user needs
2. Managing product development
3. Monitoring product performance
4. Iterating on the product | 1. Creating and executing marketing strategies
2. Optimizing conversion rates
3. A/B testing | 1. Driving user growth
2. Optimizing user acquisition channels
3. Managing growth experiments | 1. Develop UI mockups and prototypes that clearly illustrate how sites function and look like
Create original graphic designs (e.g. images, sketches and tables)
2. Identify and troubleshoot UX problems (e.g. responsiveness)
3. Conduct layout adjustments based on user feedback
|
What are their current work challenges? | 1. No tool to know the pain points of the user while using the product
2. User surveys are limiting and do not provide real-time data to understand user behavior to build the product and introduce new features
3. Multiple tools required to monitor entire user lifecycle | 1. To understand why users drop off from their site
2. Improve conversions and sign-ups.
3. Reduce bounces from the website.
4. Reduce cart abandonment | 1. GA does not provide data on why a user dropped off
2. Pressure to increase revenue via website visits and form fills
3. Poor user experience of the website with no real reason for churn | 1. Balancing User needs and Business Feedback
2. Limited understanding of user behavior - Surveys and analytics tools do not give enough feedback
3. Improve the user journey without detailed insights on churn |
What are they hiring the product for? | 1. Identify if the user understands the product flow, understand blockers and reasons for user drop offs
2. Improve onboarding to activation ratio
3. Get feedback for new product releases | 1. Understand the user journey from the entry on the website to the exit
2. Identify the reason a user drops off from their site
3. Get real-time feedback on new pages that are launched.
4. Evaluate the placement of CTAs and change what is needed
5. Improve lead conversions
6. Increase time spent on the website | 1. Understand reasons for user drop off
2. Improving sessions per day
3. Increase visitor engagement
4. Learn which pieces of content work v/s others | 1. Understand user behavior of their product
2. Understand reasons of drop off, rage clicks and how to create a happy flow
3. Real-time feedback for new feature releases |
What are they looking for in a User Analytics Tool? | Screen recordings to evaluate user behavior, heatmaps to identify which elements the user interacts with, Easy to use interface, easy implementation and onboarding, ability to share findings with the team, low cost | Heatmaps, Recordings and End to end user journey analysis, Rage clicks, user drop points | Heatmaps, Screen recordings to show the start to end journey of a visitor, indication on reasons of churn, trends for user churn | Screen recording to understand the user journey, heatmaps, indication of reasons for drop off, user frustration in using the product, scroll depth, real-time user feedback for new releases |
How do they usually make buy decisions? | 1. Google Search
2. POC
3. Word of mouth | 1. Google Search
2.Word of Mouth
3. Instructions from CEO/CMO | 1. Google Search
2.Word of Mouth
3. Instructions from seniors | 1. Google Search
2. Word of Mouth
3. Part of the tool stack at the organisation |
What are they currently using to solve the problem? | Google Analytics, User call feedback, Guestimates | 1. Google Analytics 2. A/B testing the pages and CTA 3. Feedback from CEO/CMO | GA, Ahrefs | 1. Google Analytics
2. Direct Feedback from customers |
Which features of Hotjar do they use the most? | User recordings, heat maps | User recordings, heat maps, filters | Heatmaps, User Recordings, Surveys | 1. Screen-recordings 2. Heatmaps |
Which features do they think need improvement? | 1. Need screenshots to be added in the dashboard as the current process clunky 2. Want to see trends feature in lower cost plan 3. Want to have enhanced filters specific to user entry and exit points | 1. Integration with AI Tools can help a lot 2. Ability to use hot jar on standalone mobile applications. | 1. Filters need to be enhanced to filter recordings easily | 1. Better filters
2. Need a tool to provide insights into mobile apps |
How much time do they spend on web analytics/CRO? | 3-4 hours every week | 1-2 hours every day | 1-2 hours every day | 1-2 hours every day |
Have they tried any competitor tools? If yes, which one? | Nothing other than Hotjar | Clarity | No | No |
Paid/Free | Free | Paid | Paid | Paid |
Inclination to move to a paid plan | Low | High | High | High |
Decision Maker | Head of Product
AVP/VP of Product | Head of Marketing
AVP/VP of Marketing | Head of Marketing/Growth
AVP/VP of Marketing | Head of Product/Head of Design
AVP/VP of Marketing |
