Key goal: Hotjar’s India revenue has to grow from
ARR $2.336M to $4.672M in 1 year Caveat: 70% Revenue from SMB, MSMEs and long tail, 30% from Enterprises
Key Assumptions
- Indian Revenue 2.366 $ ARR
- No. of paid users in India are 2336
- Visit to signup ratio is 5%
- Resurrection rate is 2%
- Retention rate for Enterprises is 76% and that for Others is 55%
- Nuke Scenario:
No. of paid users in India would be 1293
And revenue will have to grow from
ARR$1.38Mto$4.672Min 1 year !
