📣  Acquisition

Hotjar India has monthly 128,637 unique user visits on their website of which 6432 sign up. They have 33371 users from India and are looking to grow 2x in the next 1 year. There is considerable market share left to capture so this seems achievable.
 

🔮  Retention rate

Industry Standards on Retention Rates
  • Industry Benchmark for Retention - According to Lenny’s Newsletter, the industry benchmark is as below
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Churn
Based on the user data sample set of 33 users (change to paid users), the churn rate is 21.2%. Since this is from a small subset of user samples, we can take the larger industry standard for now. Based on Lenny’s monthly churn benchmark, we have assumed churn for non-enterprise customers to be 45% and for enterprise customers to be 24%.(100% - Retention Rate)
 

👁  Nuke Scenario

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Here’s the summary for new users we need to acquire based our analysis below
If no new users are added, then at the end of 1 year, the number of active users will drop to 12,222 (Nuke Scenario A+ Nuke Scenario B) only. Of these, paid users drop to 1293 from 2336 resulting in a revenue of USD 1,362,468 which means we will have to increase revenue by USD 3.309 M in case we acquire no users to meet our 2x revenue target.
 
 
 
 
 
 
 

⬅︎ Growth Model

 

Assumptions & Input to Model ➡︎

 
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