Product Comparison

Particulars
Hotjar
MixPanel
Fullstory
Microsoft Clarity
Crazy Egg
Lucky Orange
Product Reviews
4.3/5 (292) on G2
4.5/5 (962) on G2
4.5/5 (278) on G2
4.5/5 (28) on G2
4.2/5 (104) on G2
4.6/5 (102) on G2
Most used Features
Heatmaps, Recordings, conversion funnel analysis,
Event tracking, funnels, cohort analysis, retention analysis, and A/B testing
Heatmaps, Session, Replay, conversion funnels.
Heatmaps: Session Replay: Insights Dashboard
Heatmaps, Scroll Map, Confetti Reports Overlay Reports: performance. A/B Testing
Heatmaps: Recordings: Conversion Funnels: Form Analytics.
Product Strengths
Easy to use Intuitive
Robust analytics capabilities and real-time data reporting
Analytics capabilities and a large no of integrations
Free, MS Suite, integrations
Affordable, offers A/B Testing
All-in-one conversion optimization suite with live chat
Product Weaknesses
May slow the website down Limited advanced analytics capabilities
No Heatmaps, Enterprise plans are high >4K
No free plan and limited heatmap functionality
May slow down website
Limited integrations compared to others
Limited advance analytics May slow down website Limited integrations compared to others

Market and Positioning

Particulars
Hotjar
MixPanel
Fullstory
Microsoft Clarity
Crazy Egg
Lucky Orange
Key Markets
NA, Europe, Australia, India
NA, India, Singapore, Europe
NA, Australia, Europe
NA, Europe, India
NA, Europe, India
NA, Europe, India
Market Share India
7.75%
1.38%
1.16%
0.55%
US Share - 0.3%
Pricing Plans
Free (limited), Basic (starts at $39/month), Plus (starts at $99/month), Business (custom pricing) for Observe
Free (limited), Startup (starts at $20/mo), Growth (starts at $883/mo), Enterprise (custom pricing)
Free (limited), Business (starts at $199/month), Enterprise (custom pricing)
Free
Basic (starts at $24/month), Standard (starts at $49/month), Plus (starts at $99/month), Pro (starts at $249/month)
Starter (starts at $10/month), Small Business (starts at $20/month), Medium Business (starts at $50/month), Large Business (starts at $100/month)
Positioned within
Product Experience Analytics
Product Analytics
Digital Experience Analytics
Behavior Analytics
Website Optimization
Website Optimization
Point of Parity (Compared with Hotjar in Column 1)
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Heatmaps, Session recordings, Click & Scroll maps, Error Recordings, Website Optimization, Analytics & Dashboard, Funnel Analytics
Point of Differentiations (Compared with Hotjar in Column 1)
Tools for Collaboration like "Highlights”, Advanced Heat Maps, Survey & Feedback Module, Engage with 1:1 Video calls, Retention Period - 12 months Others: Superior support, end-to-end insights (closes entire loop), NO LIVE Chat
Cohort Analysis Real-time reporting, Site search & load time reporting,
Better Cohort & Funnel Analysis, Segmentation and analytics, Real Time reporting, Site Search reporting, Mobile App Analytics
Tools for Collaboration like "Highlights”, Advanced Heat Maps, Survey & Feedback Module, Engage with 1:1 Video calls,
Tools for Collaboration like "Highlights”, Advanced Heat Maps, Survey & Feedback Module, Engage with 1:1 Video calls, Adv - Measure No of clicks
Adv - Cohort Analysis Real-time reporting, Site search & load time reporting, LLIVE Support Retention Period - 1 month

Targeting

Particulars
Hotjar
MixPanel
Fullstory
Microsoft Clarity
Crazy Egg
Lucky Orange
Business Customer Profiles
SMBs, E-Commerce, Digital Agencies/ Companies, Transport, Tech, SaaS, Retails Fin Sector
Startups, SMBs, and enterprises across various industries, including e-commerce, SaaS, and mobile apps
SMBs and enterprises, focusing on e-commerce, digital product teams, and customer support.
Small businesses to large enterprises, catering to web developers, marketers, and UX/UI designers.
Small businesses, digital agencies, UX/UI designers, marketers, and e-commerce companies.
Small to medium-sized businesses, e-commerce websites, digital agencies, and UX/UI designers.
Brand Positioning
Hotjar moved its positioning from being a user analytics tool to being a product analytics tool focused on qualitative insights
Mixpanel positions itself as a product analytics platform that helps companies understand how users engage with their products
Fullstory Positions itself as a tool that impacts business’s bottomline by impacting customer experience
Clarity positions itself as a free analytics tool to enable businesses to understand User behavior on their web or app based products
Positions itself as a quick tool to optimize websites
Lucky Orange positions itself as a comprehensive tool to increase website conversion
Messaging
Friendly, accessible, and solution-oriented.
Professional, data-driven, and growth-focused.
Sophisticated, insightful, and customer-centric.
Professional, straightforward, and accessible.
Friendly, approachable, and results-oriented.
Comprehensive, user-friendly, and results-driven.

Company/Product Details

Particulars
Hotjar
MixPanel
Fullstory
Microsoft Clarity
Crazy Egg
Lucky Orange
Founded
2014
2009
2014
Launch 2020
2005
2010
Total Funding
Bootstrapped and later acquired by ContentSquare in 2021
277MM
197.2MM
NA
NA
NA
Investors
Bootstrapped until 2021
Bain Capital, a16z, Sequoia
Permira, Dell Technologies, Salesforce Ventures, Google Ventures, Kleiner Perkins
NA
NA
Bootstrapped
Merger / Acq
Acquired by ContentSqaure in 2021
Acquired Hello Bar in 2012
NA
HQ Location
Malta
San Francisco, CA
Atlanta, GA
Seattle
La Mirada, CA
Overland Park, Kansas
No. Of Customers
Total - 1M+ Paying - 21000
7,000+ Paying
Total - 300K+
No of employees
378
417
549
20
21
Integrations
>2,000 using Zapier
>100
>50
Multiple
20 including Shopify, WIX, Square, Wordpress, Drupal, Segment, Joomla
Big Commerce, GA, GO, Hubspot, Square, Shopify, Wordpress, Zapier
 
 
 
 
 
 
 

⬅︎ TAM, SAM, SOM

 

Elevator Pitch ➡️

 
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