TAM SAM SOM provides a useful framework for helping plan business strategy at different phases of a company's growth.
TAM (Total Addressable Market) helps businesses understand the potential for growth at scale, including product capability expansion and geographic expansion.
SAM (Serviceable Addressable Market) helps businesses plan for short-term growth by knowing the total revenue potential today
SOM (Serviceable Obtainable Market) helps businesses to seek to maximize market share relative to the competition.
Potential Customers of Hotjar:
Any business (B2B or B2C) selling online or a product company looking to:
- Create a better user experience and improve conversion
- Understand the “how and why” part of their user experience
- Track User Journey and Insights
