THATGUYABHISHEK
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Content Performance Review

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Summary
  • The website is Hotjar’s sales channel and hence the aim of the efforts on organic search will be to generate conversions
  • The aim of the maintain strategy is to increase the time spent on the site and increase engagement and improve traffic strategy aims at increasing the traffic and in turn impact sales
  • The below-mentioned quantitative metrics will help to identify if the above goals are met

Quantitative Metrics to track:

  • Sales Conversions
  • Increase in traffic
  • Improvement in CTR
  • Engagement

Qualitative Check:

  • Create Content
  • Get Feedback from the Hotjar tool to understand visitor journeys
      1. Understand which content drove sign-ups(paid and free)
      1. Identify content leads to highest traffic
      1. Identify engagement on pages and content pieces
      1. Test content created for new keyword groups
      1. Client Feedback to understand website usage
       
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How often to have the feedback loop:
  • Create up to 10 posts for each keyword group
  • ~30 days review performance of keyword group
  • Evaluate performance basis qualitative and quantitative feedback
 
 
 
 

⬅︎ User-generated & distributed

 

Estimated Reach ➡︎

 
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