Impact Discoverability
With the goal of improving the discoverability of Hotjar and focusing on the new messaging the below keyword groups will be used to attract a new audience to the Hotjar website.
Keywords to be optimized
Activities to be done
- Link Building on keywords: Linking blogs to existing content, guides, templates and other documents created by Hotjar
- Five, 1500-2000 word articles on each keyword to begin ranking
- Add meta titles and description with relevant, high intent keywords
