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Objective: Build for trust and conversions
- All of the content created and distributed under content loops is directed towards increasing awareness and build for trust & conversions.
- Content is created to targeted ICPs and caters to everyone- right from a beginner to someone experienced but wants to keep up with the trends.
- Since a vast amount of quality content is created and shared via Hotjar directly, when user generated content is distributed along with this, it’s more valuable for users who are generating this content and they become Hotjar partners increasing word of mouth!
Rationale for selecting keywords
- We would be specifically using keywords related to use-case that our ICPs may search for.
- These would work the best in filling the gaps that pull will not be able to cater to. For any content loop, it is assumed that our ICPs have a need but do not specifically know that Hotjar is one of the best solutions for that need.
- Our content loops will establish and strengthen this positioning in user’s mind and help users in meeting their intended need faster→ resulting in higher traffic and conversions.
List of targeted keyword groups for creating content loops
