Objective: Build for discovery and conversion
- We'll start by figuring out what keywords and use cases people search for most.
- Then, we'll do a thorough audit of Hotjar’s website, social media presence, use-case popularity, and overall brand awareness in India.
- Armed with this information, we'll develop a cutting-edge strategy to boost Hotjar’s SEO, drive organic traffic to their site, and capture the attention of the Indian audience, all while making their brand and products more appealing than ever.
Basis on the research conclusion, we have decided on this approach for the organic search for Hotjar:
- Improve website structure for ease of discovery and reduce navigation bar clutter
- Maintenance: Maintain the keyword ranks of keywords falling in the 1-10 rank on SEO
- Improve: Move keywords ranking from 11-30 to 1-10 ranked keywords
- Discover: Identify new keywords for Hotjar website to rank on to broaden the reach
