Current Organic Trends for Hotjar

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What is working well?

Website Traffic: Brand keywords rank within the top 10 and draw the majority of traffic for Hotjar

Social Media: YouTube, Facebook, and LinkedIn bring in high-intent traffic after organic search

Own repository: The resources section is richly populated with blogs, free-to-use templates, podcasts, and webinar recordings to cater to all kinds of search queries

Strong link building on all blogs to ensure that the user is looped within the content across different resources pages

Website Traffic

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Hotjar's website authority is relatively high with a domain authority score of 62, indicating a strong online presence and backlink profile. This contributes to their ability to rank well in search results.

Hotjar's 63.4K organic traffic is a significant source of visitors to their website, indicating the effectiveness of their SEO strategy in attracting relevant users through search engines.

Social Media Statistics

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Hotjar's content creation strategy focuses on providing educational and actionable content that helps users understand how to use their product effectively.

They publish a mix of blog posts, case studies, webinars, and other resources that cater to the needs of their target audience.

Their content is also optimized for SEO and social media sharing, making it easy for users to find and share with others.

Overall, Hotjar's content strategy is geared towards building a community of engaged users and driving conversions.

Statistics as of 11th May

Channel

Organic Keywords

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Hotjar's keyword strategy involves identifying relevant keywords based on user search intent and incorporating them naturally into their content, while also monitoring and adjusting their strategy based on performance data. 9.4K keywords are optimized which drives 40% of their overall traffic.

Current Organic Trends for Hotjar

Website Traffic

Social Media Statistics

Organic Keywords

⬅︎ Overview: Pull/Search

Competitor Benchmarking ➡︎