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Competitor Benchmarking

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Conclusion:
While Hotjar is already doing a great job in terms of attracting visitors, there are significant gaps to be filled:
  • Increasing unique visitors: This will be done by identifying new keywords which can be optimized. Currently, our closest competitor is Clarity which has 1.2M keywords optimized. Potentially all high-intent keywords can be tapped into to increase the already decently optimized SEO route discovery.
  • Reducing bounce rate: An ~52% bounce rate indicates that almost half of the audience is coming with a need that is not being met. Content on the website and other relevant places such as guides, blogs, etc. needs reoptimizing to reduce this and continue to build on Hotjar’s presence as a thought leader.

Hotjar V/S Competitors: Organic overview

 
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Microsoft Clarity has the highest number of keywords optimized whereas Hotjar has 8.8K keywords, for India
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Hotjar tops the charts for the number of website visitors it attracts as compared to its competitors. This is a strong indication of how strong the SEO strategy is.
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Hotjar tops the charts in monthly visits and unique visitors. But Lucky orange tops the charts for the visit duration, pages per visit and bounce rate. Hotjar needs to improve on these aspects. This will be covered in the Maintain and Improve SEO strategies.
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Hotjar and other competitors use similar channels to attract visitors.
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⬅︎ Current Organic Trends

 

Approach to Optimizing ➡︎

 
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