Areas of SEO that need work (SEO Audit)

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Areas that need work
  • On-Page SEO:
    • Hotjar's pages have too many main headings, which can confuse search engines and make the website harder to use. It's better to have only one main heading.
    • The important keywords on the page should be used in the right places to help search engines understand what the page is about.
  • Usability:
    • Hotjar's website didn't pass Google's assessment for good user experience.
    • Google found that Hotjar's page loads very slowly on both mobile and desktop, taking up to 10 seconds. It should be faster, ideally around 6-7 seconds.
Suggestions by SEOAudit:
  • Remove unnecessary JavaScript code that is not needed.
  • Make the server respond faster, so the website loads quicker.
  • Get rid of duplicate code in JavaScript to avoid slowing down the website.
  • Load onscreen images later, so the important parts of the website can load faster.
 

Website Structure

Current Website Structure

Proposed Website Structure

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Changes made:
  1. Moving Case Studies within Resources
  1. Removing Company from the navigation bar
      2. Impact: Both of these are done to reduce cognitive load, nudge in the right direction and increase conversions
  1. Adding the interactive demo site link on the landing page directly
      2. Impact: Increasing the discoverability of this fully functional site will enable users to experience the product easily, increasing value perception
  1. Start free → Start a free trial
      2. Impact: To improve the visibility of the available 15-day free trial and increase conversions+ value perception
       
You can see the changes in the following mock-up ➡️
 
 
 
 

⬅︎ Competitor Benchmarking

 

Strategy: Maintain ➡︎

 
 
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