Current View

Hotjar’s keywords rank on the below positions page-wise.
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Fact check
  1. India contributes to 4.95% of the website traffic
  1. 1498 keywords rank in the top 10 for Hotjar for India
  1. Keywords are a mix of brand, information, and conversion-focused keywords
  1. Hotjar gets 58,198 visits to the webpage daily from these keywords
 

Activities to be done

1. Improve CTR of the existing keywords

Activities to be done:
  • Revise meta titles and meta descriptions to include relevant high-search volume keywords
  • Increase distribution of content via LinkedIn carousals and short-form videos
 

2. Improve ranks of relevant, high-intent keywords to targeted ranks

Things to do:
  • The keyword list is highlighted below
  • Create upto 10 blogs each to optimize these keywords
  • Optimize meta title and description to include high-volume keywords to attract new users
 

3. Improve time spent on the page:

  1. Add “ Listen to the article” an audio file of the content, to let people listen instead of read
  1. Add links to “related articles” to create a content loop
 
 
 
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