Summary
- Organic search contributes to 36.8% of the website traffic for Hotjar whereas direct takes up 53.21%
- Organic keywords have been optimized on brand and intent-focused keywords, leading to traffic from the product, marketing, and design community researching for tools, how-to guides, and ways to optimize the user experience, with the right balance between generating traffic and revenue
- Opportunity to pivot content base towards the goal of improving the bottom line by improving the digital experience.
