Our BCPs:

Particulars
BCP: The Buzzing Startup
BCP: The Humble SMB
BCP: The Bubbling MSME
BCP: The Roaring Enterprise
Number of Employees
11-50 employees
51- 250 employees
251-500 employees
500+ employees
Turnover (in $)
Up to 50 million
Upto $3.65 mn
Upto $6.07mn
$6.07mn+
Investment (In $)
10 million
Upto $1.12mn
Upto 2.43mn
$2.43mn+
Scope of growth
Very high
High
High
Medium
Appetite to pay
Medium
High
High
Very High
Willingness to pay
Medium
High
High
High
Product Buying Cycle
10 days
15-30 days
30-45 days
60-90 days
Decision Maker
Founders/Co-founders Product Marketing Manager
Head of Marketing
Head of Marketing Head of Growth
Head of Marketing Head of Product Head of Growth
User
Product Manager, Product Marketing Manage
Product Manager, Product Marketer, Growth Manager
Product Marketer, Growth Manager, Product Manager, Product Designer
Product Designer, Product Manager, Growth Product Manager, Growth Marketer, Product Marketer

Go-to-market strategy:

Hotjar is a trusted name in the product analytics market and is known amongst product, design, and growth teams.

Press Release

📣
[Hotjar] FOR IMMEDIATE RELEASE
[Date]
[Hotjar Logo]
Join “Looking through the Jar”: Where Innovators, UX Enthusiasts, Growth Catalysts, and Design Mavericks Unite on Slack!
MALTA - Hotjar is thrilled to announce the launch of our vibrant and inclusive community “Looking through the Jar” on Slack. It's the ultimate hub for all you creative minds, user experience enthusiasts, growth catalysts, and design mavens out there!
“Looking through the Jar” is where like-minded professionals in innovation, user experience, growth strategies, and design gather to connect, share insights, and dive into inspiring discussions. Whether you're a seasoned trailblazer or embarking on a new adventure in these dynamic fields, our community is here to ignite your passion, foster collaboration, and drive professional growth.
Here's what you can expect from this community:
  1. Networking Opportunities: Connect with fellow innovators, UX enthusiasts, growth catalysts, and design mavens, and forge valuable connections within these exciting industries.
  1. Knowledge Sharing: Immerse yourself in a treasure trove of industry expertise, best practices, and valuable resources shared by our incredible community members who are trailblazing in innovation, user experience, growth strategies, and design.
  1. Engaging Discussions: Join thought-provoking conversations, share your experiences, and gain fresh insights from top-notch experts who are shaping the future of innovation, user experience, growth strategies, and design.
  1. Exclusive Events: Brace yourself for mixers, workshops, and networking events hosted by industry influencers and thought leaders, tailored specifically to fuel your inspiration and professional development in innovation, user experience, growth strategies, and design.
Joining “Looking through the Jar” is simple and exciting! Just visit [website URL], hit the inviting 'Join Now' button, and embark on an incredible journey of collaboration and growth. Best of all, membership is completely free, as we believe in creating an inclusive and accessible community for creative minds in innovation, user experience, growth strategies, and design.
For media inquiries or to satisfy your curiosity with more exciting details, reach out to our passionate Head of Community, Jane Smith:
Jane Smith Head of Community, Hotjar Phone: [Phone Number] Email: [Email Address]
 

Emails to the newsletter subscribers

📣
Subject: Fuel Your Growth in Innovation, Experience, and Design - Join the Hotjar Community!
Dear [Add subscriber name],
Exciting news! We're thrilled to introduce “Looking through the Jar”, a vibrant community for innovators, experience shapers, growth catalysts, and design mavens like you!
Joining the Hotjar Community opens up a world of opportunities:
  1. Connect and Network: Forge valuable connections with professionals who share your passion for innovation, experience, and design.
  1. Share Insights and Learn: Dive into a wealth of industry expertise, best practices, and resources shared by our amazing community members.
  1. Engage in Inspiring Discussions: Join thought-provoking conversations and gain fresh insights from top-notch experts in the field.
  1. Exclusive Events: Attend webinars, workshops, and networking events hosted by industry influencers, tailored to fuel your inspiration and growth.
Ready to take part? Joining the Hotjar Community is simple. Just visit [website URL] and click 'Join Now'. Best of all, it's completely free!
Don't miss out on this incredible opportunity to connect, learn, and grow. Join the Hotjar Community today and unlock your potential!
For any questions, reach out to our Head of Community, Jane Smith, at [email address].
Fuel your growth in innovation, experience, and design - join the Hotjar Community now!
Warm regards,
[Your Name] [Your Title] Hotjar
 

Referral from existing users

Since the community is new, we do not want to restrict anyone from joining.
Any existing member can refer anyone from their network who will be benefitted from this community/add value to the community.
  • What will the existing member get?
    • Each successful referral will give access to the next upcoming community event for free
  • What will the new member get?
    • Each successful addition will get access to the next upcoming community event for free
  • How can an existing member refer and how does it work?
  • Type /refer to any chatbox on Slack and hit enter. Slackbot will message you your unique referral link. (platform manager will be responsible for managing this workflow)
  • Share this referral link with anyone that you want to refer. They’ll get referral benefits only if they apply with this link.
  • As soon as the referee joins and completes 15 days after their onboarding, they will automatically receive their code to redeem for our next event
  • Once they redeem it, you will receive your code which you can use for our next event. This completes that referral cycle.
 

Blog on Hotjar’s website

📣
Title: Introducing “Looking through the Jar”: Ignite Your Passion for Innovation, Experience, and Design
Introduction: At Hotjar, we believe in the power of collaboration and the strength of a community. That's why we're excited to unveil our latest initiative: Looking Through the Jar! A vibrant community for innovators, user experience enthusiasts, growth catalysts, and design mavens, this community is where professionals like you come together to connect, learn, and grow. Join us on this journey as we explore the endless possibilities that lie within this thriving community.
Fueling Your Professional Growth: Looking Through the Jar is designed to fuel your professional growth in innovation, experience, and design. Here's what you can expect when you become a part of this dynamic community:
  1. Connect and Network: Networking is the heartbeat of any thriving professional ecosystem. Looking through the Jar provides a platform for you to connect with like-minded professionals who share your passion and drive. Forge valuable relationships, exchange ideas, and collaborate on exciting projects.
  1. Knowledge Sharing and Learning: Expand your horizons with a wealth of industry expertise, best practices, and resources shared by the vibrant community members. From thought-provoking articles to valuable insights, Looking Through the Jar is a treasure trove of knowledge waiting to be explored. Tap into this collective wisdom and stay on the cutting edge of innovation, experience, and design.
  1. Engage in Inspiring Discussions: There's nothing quite like the power of a great conversation. Looking Through the Jar is a hub for engaging discussions where you can share your experiences, ask questions, and gain fresh insights. Interact with top-notch experts, contribute your unique perspectives, and be part of the conversation that shapes the future of your field.
  1. Exclusive Events: Expand your professional horizons with exclusive webinars, workshops, and networking events hosted by industry influencers and thought leaders. Gain access to insider knowledge, learn from the best in the business, and get inspired to take your innovation, experience, and design skills to new heights.
How to Join: Becoming a part of Looking Through the Jar is quick and easy. Simply visit [website URL], click on the 'Join Now' button, and become a member of this vibrant community. Best of all, membership is completely free, because we believe in creating an inclusive and accessible space for professionals to thrive.
Join Looking Through the Jar today and unlock the power of collaboration, inspiration, and growth!
Conclusion:
Looking Through the Jar is more than just a platform – it's a catalyst for your professional growth. Connect with fellow innovators, experience shapers, growth catalysts, and design mavens. Share your insights, engage in meaningful discussions, and elevate your skills to new heights. Together, let's fuel the flames of innovation, experience, and design and shape the future of our industries.
[CTA] Join Looking Through the Jar now: [Website URL]
[Author Name] [Author Title] Hotjar

How to onboard

New users will land on the Community landing page on the website from where they can register and sign-in to the community. The landing page will look as below:

Steps after sign in

The user will be directed to the Slack workspace once the sign-in from the website. The user will go through the below steps to get onboarded:
  • Step 1: Slack bot welcome
  • Step 2: Default Channels:
    • Introductions
    • Ask the Community
  • Step 3: 2 simple tasks to begin with (to ensure activation) within the first 60 days:
    • Introduce yourself to the community
    • Join sub-channels of areas of interest
  • Step 4: Automated message from community head on the 3rd day
      • 📣
      Hey (Name),
      Welcome to the community! We are thrilled to have you here. I am Jane Smith, the Community Head. You will be seeing more of me in the coming few days! Additionally, I noticed that you have not introduced yourself yet! Introductions go a long way in getting to know your community peers. Please put in your introduction to the community in the following format
      Who you are
      Why did you join the community
      What can the community reach out to you for
      See you around!
      Jane
  • Step 5: Automated message from channel owner on 15th Day:
      • 📣
      Hey (Name),
      I wanted to say hello and introduce myself. I am Alex and I lead the community for product. We are thrilled to see you join the channel. I wanted to check-up on you to know how you are settling in and if there is anything that I can help you with.
      Hope to see you on the channel
      Alex
  • Step 6: 60-day checkpoint with an automated bot to identify Onboarding task completion

How the Community will work

Existing customers and New users can use the community. They can join groups, attend events, and connect with other people over direct messages.
Channels that users can join for discussions:
  • Product
  • Marketing
  • Design
  • Growth
  • CXOs
  • Founders
  • Ask the community
  • Job posts
  • Announcements
  • Industry-specific events
  • Functionality
    • Ability to join multiple channels
    • Ability to post on all channels and connect over direct messages
    • Ability to create sub-culture channels such as #meme, #city-chapter, #music, etc.

Hotjar team responsibility

  • Build engagement by responding to member threads and connecting people
  • Initiating discussion threads to bring people together
  • 1:1 introduction to each user to build connection and trust
  • Resolve for conflicts
  • Community engagement activities
 
 

⬅︎ Hotjar Support Forum

 

Community Engagement Activities ➡︎

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