Premise and what’s in it for Existing Users
Premise: Onboard all core, casual, power users of Hotjar
- 21% of users from our user call are either churned or considering churning from Hotjar
- Retention is decreasing due to the availability of free tools with similar offerings and lack of quality support for paid users
- Hotjar has a freemium plan and users convert to paid plans when there is an increase in sessions or the need to use surveys. This channel can build stickiness for these users and prompt conversion at the right time
- These aspects are indicators to consider onboarding all users
What’s in it for them:
- Opportunity to interact with the larger CRO community
- Get real-time support for their queries from the Hotjar team or the community at large
- No-cost, low-effort access
This will be the channel where existing users ask for query resolutions, discuss troubleshooting issues, or talk about ways in which they have installed or used Hotjar to gain user behavior insights.