Here is how it works:

🧐
OBSERVE
Find out what's hot and what's not
Heatmaps give you an at-a-glance overview of how people interact with a page. See how far they scroll, what buttons they click, and what content gets ignored.
See what your visitors see
Recordings let you experience your website through the eyes of your site visitors. See their mouse movements, which pages they visit, and where they struggle
🎙️
ASK
Collect live feedback
Add feedback widgets to key pages to learn exactly how people feel about them. If anything’s confusing or off-putting, you’ll find out fast.
Bring customers into the discussion
Validate your plans, measure customer satisfaction, and collect ideas for what to work on next. Launch via popup or share a link.
🫂
ENGAGE
Connect with users
Automate the recruitment, scheduling, and hosting of moderated user interviews, and focus on what matters the most - connecting with users.
 
 

💰  Product Pricing and Plans

 

Hotjar Observe

Category
Primary Goal
Plan
Price Per Month (Billed Annually)
What User get
Key features Included
Core Segment
Key Features
Visualize user behavior with Heatmaps and see what your users see with Recordings
Basic
$0 USD/ forever
Up to 35 daily sessions
- Automatic data capture- Unlimited heatmaps
Plus
$32USD/ month
Up to 100 daily sessions
Everything in Basic, and:- Filter and segment data - Events API: track custom user actions
Business
$80USD/ month
Min 500 (and up to 270K Sessions Daily at additional cost)
Everything in Plus, and:- Custom-built integrations - Identify API: track custom user attributes - Frustration and confusion signals
Scale
$171USD/ month
Min 500 (and up to 270K Sessions Daily at additional cost)
Everything in Business, and:- Funnels - Trends - Console tracking (Errors) - Hotjar API - SAML single sign-on (SSO) - Dedicated customer success manager* - Priority support* - Full access to every feature
Other Inclusions
- All Observe plans include unlimited team members, data storage for 365 days, and a 30-day money-back guarantee.- By subscribing to any of our Observe plans, you automatically have access to Ask and Engage Basic.
 
 

Hotjar Ask

Category
Primary Goal
Plan
Price Per Month (Billed Annually)
What User get
Key features Included
Core Segment
Key Features
Discover how your users feel with Feedback & hear from your users with Surveys
Basic
$0USD/ forever
Up to 20 monthly responses
- Create and store 3 surveys & 3 feedback widgets - Feedback in 40+ languages - Unlimited questions per survey
Plus
$48USD/ month
Up to 250 monthly responses
Everything in Basic, and:- Create unlimited surveys & feedback widgets - Events API: target survey & feedback widgets by custom user actions
Business
$64USD/ month
Min 500 (and up to 100K monthly responses at additionall cost)
Everything in Plus, and:- Identify API: target feedback by custom user attributes - Remove Hotjar branding and customize colours - Analyze survey performance - Custom-built integrations
Scale
Let's talk
Everything in Business, and:- Dedicated customer success manager - Hotjar API - SAML single sign-on (SSO) - Full access to every feature
Other Inclusions
- All Ask plans include unlimited team members, data storage for 365 days, and a 30-day money-back guarantee.- By subscribing to any of our Ask plans, you automatically have access to Observe and Engage Basic.
 
 

Hotjar Engage

Category
Primary Goal
Plan
Price Per Month (Billed Annually)
What User get
Key features Included
Core Segment
Hotjar Engage
Automate the recruitment, scheduling, and hosting of moderated user interviews.
Basic
$0USD/ forever
Up to 6 interviews
Access to:- 1 free interview from the Hotjar participant pool (incl. €20 compensation) - Up to 5 interviews/month from your own network - Up to 30-minute interview - 1 co-moderator/interview - 1 spectator/interview - 2 weeks' recording retention
Plus
$280USD/ month
Up to 15 interviews
Everything in Basic, and:- Up to 5 interviews/month from the Hotjar participant pool - Up to 10 interviews/month from your network - Up to 30-minute interviews - Reward participants up to €50/interview - 1 co-moderator/interview - 1 spectator/interview - 2 years' recording retention
Business
$440USD/ month
Up to 30 interviews
Everything in Plus, and:- Up to 10 interviews/month from the Hotjar participant pool - Up to 20 interviews/month from your network - Up to 60-minute interviews - Reward participants up to €100/interview - 2 co-moderators/interview - 2 spectators/interview
Scale
Let's talk
Everything in Business, and:- Up to 20 interviews/month from the Hotjar participant pool - Up to 40 interviews/month from your network - Up to 120-minute interviews - Reward participants up to €150/interview - 4 co-moderators/interview - 10 spectators/interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature
Other Inclusions
- All Engage plans include unlimited team members, and a 30-day money back guarantee.- By subscribing to any of our Engage plans you automatically get access to Observe and Ask Basic.
ㅤ
ㅤ
ㅤ
ㅤ
ㅤ
ㅤ
ㅤ
Hotjar Custom Plan
- Hotjar Also offers a custom plan based on the user needs.
 
 

Hotjar Custom Plan

💵
Step 1: Hotjar Observe (choose any 1)
Step 2: Hotjar Ask (choose any 1)
Step 3: Checkout with Discounts
  • Individual Annual Plan: 20% discount
  • Package Selection Discount: Additional 20%
 
 
 
 
 

⬅︎ What does Hotjar solve for

 

User Calling Insights ➡️

 
badge