Core Value Proposition:
While companies use different analytics tools to collect, analyze and report on website data but still struggle in getting answers to questions like:
- Why is the conversion rate suddenly up or down?
- Why and where are people getting stuck?
- What’s missing on this page?
Hotjar helps you optimize your website by providing a complete picture of your users' behavior. It stitches together the “what” i.e. numbers and the “why” i.e. reasons behind user actions, so that you can make meaningful changes to optimize your website for your users' needs and preferences.
It’s fast:
Setup can be done by anyone in minutes, there are out-of-the-box integrations with most popular platforms such as Google Analytics, Slack, Zapier and many more
It’s intuitive to use:
With visual insights, an intuitive UI, the most powerful filters, and the tools you need to make collaboration smooth and effective.
It combines qualitative & quantitative:
You can see for yourself the connections between data points and unbiased, in-the-wild user behavior.
It’s tried and tested:
Hotjar is the industry leader, trusted by some of the world’s biggest and best companies to analyze over 1M+ websites.
And hey! We know that the most important thing for your business in your end-user privacy. That is at the heart of everything we do.
YES to respecting end-user privacy
- If users put a ‘Do Not Track’ flag on their browser, Hotjar will look for it before we collect any data about their site visit. Not everybody does that, but we do.
- We collect data about your user’s interactions and use it to visualize their experience. All sensitive data by default is only shown as asterisks.
- As a website visitor, your users have the right to request access to personal identifiable information collected and can request that this information is deleted.
NO to advertisers, NO to third-party services.
Nobody here at Hotjar likes the idea of tools following us around different websites or companies sharing and selling our data without our permission. We are committed to making sure this doesn’t happen to you, either.
GDPR, CCPA, LGPD, PCI and others
We have followed a ‘privacy by design’ approach since our very first day and we go the extra mile to ensure the changes are up-to-date and reflected in the product. Read more about commitments over in our Compliance resources.
