Implementation the new messaging will be done via various channels across Acquisition, Onboarding and Monetization, to have an impact across all customer interactions.
Acquisition:
- Build a Community Focused on Conversion Rate Optimization: Looking through the Jar. This solves for:
- Build trust among the Hotjar ICP
- Solve for long customer wait lists by introducing real-time support forum
- Launch a Campaign to improve Discoverability: Website Makeover Challenge
- Initiate Partnerships to build Trust: Partner with VCs and Start-up Accelerators
- Organic Strategy: Maintain and build on the current traffic
- Paid Ads: Improve discoverability and increase conversions
- Account-Based Marketing: To improve trust and increase conversions
Onboarding:
- Improve Onboarding Flow: To increase conversions, and solve for customer drop offs
Monetization:
- Improve Free to Paid conversions: Provide special deals to improve free to paid conversions
- Upsell and Cross Sell: Upsell to existing users to gain revenue and Cross sell Discover and Assist features
Product Hook:
- Discover : AI-powered insights to summarize the reading from screen recordings. This solves the customer pain point of lack of time to view all screen recordings as well as it is a tedious exercise to conduct
- Assist: AI-powered support to help solve for product and integration level challenges
