Mixer 1: Quick wins for higher conversion

Objective & Steps

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Objective of the Mixer:
  • To share knowledge and actionable insights among the community
  • To learn from other’s experiences

1️⃣  Participant: All existing members of the community will be invited

2️⃣ Number of Participants: 200

3️⃣ How will we decide the location: Conduct a Poll with existing India users via Email

Email Copy for the Survey :

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Subject: Join us for "Looking Through the Jar" mixer!
Hello there,
We're excited to invite you to our first-ever CRO Mixer, designed for our “Looking Through the Jar” community. Whether you're a Hotjar user or simply passionate about user behavior and feedback, this event is for you.
Join us for:
  • Networking with like-minded peers
  • Engaging discussions on CRO insights
  • Fun activities and learning opportunities
To ensure we create an event tailored to your preferences, please take a moment to fill out our quick Typeform survey.
Your input will help us deliver a valuable experience where we can share strategies and learn from one another to boost conversions.
I hope you are as excited as we are :)
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Thank you for your time, and we look forward to your participation in the mixer!
Best regards, Jane Smith
Community Head

4️⃣ Location of Mixer: Finalise location based on Typeform responses

Member Invites

How will you Invite them: Invite responders of the survey via Email.
  • Invitation message
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Hey [Name],
Great news! You're officially invited to our first-ever Looking Through the Jar mixer!
Topic: Boost Your Bottom Line: Quick wins for higher conversion
When:15th July 2023, 9:00 am Where: Lemon Tree, City Center, Pune. Need a map? We've got you covered!
Here's the exciting agenda we have planned for you:
  • Welcome and Introduction
  • Ice-breaker Game: "Two Truths and a Lie”
  • Keynote Presentation: "Quick Wins for Higher Conversions”
  • Q&A Session
  • Interactive Demonstrations + Coffee Break.
  • Panel Discussion
  • Feedback
  • Lunch and Networking
Book your spot <Link> for just 399! Limited seats available!
(This fee covers some delightful snacks and the venue rent, ensuring we have the perfect atmosphere for learning and networking)
The countdown has started, and we can't wait to meet you in person! Keep an eye on this thread for any updates, and feel free to spread the word.
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Event Agenda

 
Time
Activity
9:00 - 9:15
Welcome and Introduction
9:15-9:30
Ice-breaker Game: "Two Truths and a Lie”
9:30-10:15
Keynote Presentation: "Quick Wins for Higher Conversions”
10:15-10:30
Q&A Session
10:30-11:15
Interactive Demonstrations + Coffee Break
11:15 - 12:00
Panel Discussion
12:00 - 12:15
Feedback
12:15 - 14:00
Lunch and Networking
Food & Beverage Menu
Activities:
Coffee Break Menu:
Veg
Non-veg
Hara Kebab
Egg roll
Samosa
Chicken Fingers
Spring Roll
 
Lunch Menu
Veg
Non-Veg
Hakka Noodles
Butter Chicken
Chilli Paneer
Chilli Chicken
Mix Veg
Dal
Breads
Salad
 

Presentation Deck

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Slide 1 - Introduction:
  • Title: Quick Wins for Higher Conversions
  • Subtitle: Unlock the Potential of Your Website
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Slide 2 - Agenda:
  • Introduction to Conversion Rate Optimization (CRO)
  • Understanding what drives users to act
  • Quickfire tactics for boosting conversions
  • Success stories from the Hotjar community
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Slide 3 - What is CRO?
  • Definition of CRO
  • Why CRO is crucial for businesses
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Slide 4 - Understanding User Behaviour:
  • The importance of knowing your user
  • The role of qualitative and quantitative data in understanding users
  • How Hotjar can help in understanding user behavior
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Slide 5 - Quickfire Tactics for Boosting Conversions:
  • Explanation of a few tactics such as A/B testing, heat maps, user recordings, feedback polls
  • How Hotjar features support these tactics
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Slide 6 - Real-Life Success Stories:
  • Showcase 2-3 examples of businesses that significantly improved their conversion rates using Hotjar
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Slide 7 - Q&A:
  • Open up for questions from the attendees
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Slide 8 - Conclusion:
  • Recap of the main points
  • Encourage attendees to start implementing the tactics discussed
  • Your contact information for further queries
 

Presentation Template:

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Post-event follow-up and feedback

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Create a feedback form and circulate it on the channel. For every feedback completion, we would share collaterals related to the event material (framework, do’s and dont’s etc.)
 
 

Other topic suggestions:

Topic suggestions
Boost Your Bottom Line: The Power of Hotjar in CRO Strategies
Quick wins for higher conversions
Heat Maps! A game changer.
Using Surveys to closely understand the user.
Transforming User Feedback into Actionable Insights with Hotjar
User Retention Strategies: Leveraging Hotjar for Greater Customer Engagement
Integrating Hotjar with Your Analytics Stack: A How-to Guide
Maximizing Conversion Rates with Hotjar’s Funnel Analysis
Frequency: Every 6 weeks
 
 
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