Hotjar has a partner program already and there is a dedicated landing page on the website for partners.
Onboarding
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Landing Page:
✅ The CTA is right there on the first fold
💡 We can merge the benefits section on the right side here and replace image by infographic or some other representation for benefits.
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Partner Benefits:
✅ Benefits for the partners is defined clearly
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Process:
✅ The process of becoming a partner is mentioned clearly. Timelines, what it takes all defined.
💡There can be some more data on Partner Stack here for the people who don’t know much about it.
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Case Studies:
✅ Prominent case studies added sharing how people have benefitted from partner program
💡Lot of empty space, this can be improved. We can use the space to experiment with a CTA here. can suggest and add changes.
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FAQs:
✅ All major queries covered here. Also who should sign up is defined
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Application Form:
✅ Can be filled in 2 minutes as suggested
💡 We can reiterate it in text
❌ The section on e-commerce and benefit most valuable can be optional.
💡 This information can also be gathered later after the user has signed up. Might decrease drop-off if we make it optional or simply remove it. And then use follow-up mails or post login nudge to get this information.
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Post Submission Screen:
❌ Additional Partner Stack registration is needed
✅ Reiterating that the partnership program runs on partnerstack if fine
💡 Deeper integration with the partnerstack can be build here. Autocreate account and send a mail to login via magic link or with a random default password which can be changed post first login
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PartnerStack integration:
❌ Additional step that can be avoided by deeper integration
✅ Hotjar icon is there, user knows he is doing this signup to become hotjar partner
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PartnerStack Email Confirmation:
❌ Hotjar is not mentioned here. Email should be templatized based on for whom we were signing up on partner stack for.