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Objective
  • Primary - To increase Discoverability for our BCP - Startups and build trust in this community from the early days.
  • To increase Brand Visibility amongst a network of alumni members (usually part of Incubators), mentors, industry leaders & experts, VCs and Strategic initiatives.

Action

  • To partner with Accelerators, early stage VCs and Incubators (under educational institutes) to introduce Hotjar as a tool of choice in their start-up's tech stack.
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