Why Partner Program for ABM

Let’s start with General Stats on Partner Program

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On average, partner programs drive 21 percent of revenue. And the % revenue from partner program can go upto 58% for high performers
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats) - Crossbeam
74% of buyers conduct more than half of their research online — Build trust with prospects by participating in LinkedIn conversations and asking your partners to help answer their questions.
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats) - Crossbeam
https://www.crossbeam.com/blog/partners-contribute-revenue-of-top-performers-sales-stats/#:~:text=Partners%20Contribute%20to%2058%25%20of,5%20Other%20Sales%20Stats
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats) - Crossbeam
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SaaS companies with partner programs (reseller programs) grow 5 percent faster than those that only sold directly.
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53 percent of SaaS companies are running a partner program.
How to Build a SaaS Partner Program in 2023
Learning how to build a SaaS partner program is extremely crucial for every SaaS company. Here's an easy, step-by-step process to build a partner program in 2023.
How to Build a SaaS Partner Program in 2023
https://growfusely.com/blog/saas-partner-program/
How to Build a SaaS Partner Program in 2023
 

Why Partner Program is a good channel for getting enterprise clients in India for Hotjar?

More and more business are moving online. And they will rely on digital marketing agencies or software service providers for implementations. Having such agencies as partners will provide easy access to potential high-value customers who would have otherwise not chosen Hotjar. The brand awareness for hotjar is low in end customers, but it’s much better among partners. Moreover, working with limited partners for building brand awareness and for implementation can help exponentially increase the awareness among the existing/ potential customers of partners without any additional effort from Hotjar’s end.
 
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Leveraging partner program in India will result in -
  • Low CAC costs for Hotjar (Discovery is solved, expanded reach without additional marketing spend)
  • Higher ARPA and LTV for enterprise customer segment
  • Better customer experience ( through partners)
  • Smaller sales cycles, especially for existing customers of partners (Trust is solved)
  • Improved free to paid ratio (Partners are incentivised to increase conversion, as. that will increase their commission)
  • Easy feedback collection in a new market( Through partners a lot of good insights can be obtained from Indian enterprise customers)
  • No qualification is needed for partner based leads. They are generally pre-qualified at the partner’s end. And most of the partner based leads will sign up for the free program at least. In fact, partners can integrate and demo the features of hotjar to make a sell.
 
 
 
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